Story of Strategy

A Case Study

Salary in Sight

In India, salary day is still a guessing game. RazorpayX can turn it into a moment of trust.

TL;DR

Problem

Employees don’t know if or when salary will credit. That uncertainty fuels anxiety, repeat HR tickets, and mistrust in payroll.

💡The Bet

Ship a payroll tracker that surfaces the next salary window, explains deductions plainly, and nudges employees before they worry.

🎯Primary KPI

–30%

Payroll-related HR queries

Supports downstream trust and retention metrics.

📡Signal

Context

RazorpayX already powers payroll and compliance for 30,000+ Indian businesses. Yet for employees, payday remains a black box—will it credit at 9 AM, 6 PM, or slip to tomorrow? That opacity spawns duplicate HR queries, missed bill payments, and a quiet erosion of trust.

👂Listen

What Employees Are Saying

Synthesized from Reddit threads, Glassdoor reviews, and HR forums. These are not edge cases—they surface week after week.

🌀 Timing Anxiety

“Salary comes anytime after 6pm. Rent is due at 5. I sit refreshing my bank app.”

💸 Deductions Confusion

“PF, TDS, PT — the payslip looks like alphabet soup. Net is always less than expected.”

⌛ Request Black Hole

“Submitted reimbursement two weeks back. HR says ‘in process’. That means nothing.”

🔔 Escalation Fatigue

“Every time payroll slips, I raise a ticket. Feels like I’m managing HR, not the other way around.”

Across 40+ public comments, the pattern isn’t distrust of Razorpay’s tech. It’s distrust of the silence. Employees don’t panic when there’s a deduction or delay; they panic when there’s no clarity on what’s next.

🗺Map

Jobs to Be Done

Here’s how those pains translate into the jobs employees are “hiring payroll” to do:

When I wait for salary, I need to know exactly when and how much will credit, so I can pay rent or bills on time.

If unmet → support tickets, late fees, stress. If solved → predictable cashflow and trust.

When deductions happen, I want them explained simply, so I don’t assume payroll errors.

If unmet → resentment toward employer. If solved → tax compliance starts to feel like empowerment.

When I request advances or reimbursements, I need transparent progress, so I’m not chasing HR.

If unmet → duplicate work and escalations. If solved → HR bandwidth freed, faster employee satisfaction.

🛠Build

Solution: Salary in Sight

We designed a 7-screen employee app prototype. It’s minimal, fintech-grade, and consistent with Razorpay’s design language while borrowing the bold, friendly cues from our homepage.

RazorpayX

Hello, Ramesh

Your September payout is on track.

Next Salary

₹58,000

Sep 30

Last Salary

₹55,000

Aug 31

Processing → Credited

ETA today 3–5 PM

🚀Ship

MVP Scope

Signal dashboard

Next vs last salary, ETA window, and shortcuts to payslip + reimbursements.

Plain-speak payslip

Component breakdown with net pay in focus and one-tap PDF download.

Request tracker

Advances & reimbursements with color-coded statuses and promised-by dates.

Deduction explainers

PF/TDS demystified with actionable hints to optimize take-home pay.

📏Prove

Measurement & Causality

Experiment design

A/B test cohorts: tracker vs control, split by employee tenure to account for experience bias.

Primary metric

–30% payroll-related HR queries. Count via shared inbox tagging + call center dispositions.

Guardrail

No increase in payroll escalations or manual overrides. Monitor weekly variance.

Qual signals

“Salary confidence” pulse post-rollout plus usability interviews with finance & HR partners.

💰Value

ROI Model

Method based on HR outsourcing costs in India; assumes 1,000 SMEs on RazorpayX payroll.

₹400

Cost per HR query

20%

Employees raising queries

30%

Target reduction

₹5.7 Cr

Annual savings

🧭Edge

Competitive Lens

Payroll tools such as Zoho Payroll, greytHR, and Keka zero-in on compliance and accounting workflows. Few offer a real-time, employee-facing trust layer. RazorpayX can own that differentiator.

🌱Next

Beyond MVP: Expansion Path

Advance salary drawdowns (earned wage access) with guardrails tied to employer policy.

Salary-linked tax saving & investments—upload proofs, auto-calculate options to lift take-home.

Financial wellness dashboard with spend predictions, nudges, and bite-sized education.

Deeper HR analytics for employers—variance alerts, policy compliance, and ROI reporting.

⚠️Risks

Risks

Bank delays undermine credibility. Mitigation: show historical ETA bands, not false promises, and surface “bank pending” states explicitly.

Highlighting deductions triggers frustration. Mitigation: pair every deduction with a plain-language explainer and action to reduce it (upload proofs, adjust declarations).

Feature bloat creeps in. Mitigation: uphold MVP guardrails, releasing financial extras only after core clarity metrics improve.

📚Sources

Sources

  1. Payroll outsourcing cost India: Voltech HR (2025)
  2. India HR outsourcing market: TechSci Research (2025)
  3. Zoho Payroll overview: Zoho Docs
  4. greytHR, Keka: greytHR, Keka
  5. Employee complaints: Reddit, Glassdoor