The Lab
Exp 03
Product
Experiments
Real problems. Real solutions. Each case study documents
how products evolve through experimentation—the hypotheses tested,
the data gathered, and the decisions made.
The Lab
Experiments 03
Product
Experiments
Real problems. Real solutions. Each document breaks
down the thinking, the trade-offs, and the path from insight to impact.
- ∎ PRODUCT EXPERIMENT
System Dynamics: Payflow
An interactive infographic exploring infinite scrolling payment cycles, risk models, and settlement orchestration.
Jan 8, 2024 · 1 min read - ∎ PRODUCT STRATEGY
NoBroker: When Help Feels Pushy Abroad
A product teardown examining how NoBrokers first contact experience breaks trust for NRI owners—and how to fix it with calm, context-aware design.
Nov 25, 2025 · 18 min read - ∎ PRODUCT STRATEGY
Urban Company - Teardown
A product teardown of Urban Company, focusing on the challenges faced by NRIs and remote homeowners managing services in India.
Dec 4, 2025 · 11 min read - ∎ NOBROKER
Your Property, Your Peace
How two small interventions—Quiet Mode and Know Your Guide—can restore trust for NoBroker's NRI homeowners.
Dec 9, 2025 · 19 min read